Case Study Hub | DBR

로그인|회원가입|고객센터|HBR Korea

Top

검색버튼

메뉴버튼

DBR 로고

로그인

Case Study Hub

ENG

한 주에 한 번
케이스 스터디를
영문으로 만나보세요 Expand your career opportunities with DBR

Dongwon Home Food’s B2C Expansion

Eisai’s 40-Year Challenge in Developing a New Drug

Explore more case studies베스트 케이스를 영문으로 DEEP하게! 더 많은 아티클을 만나보세요.

CASE STUDY | INNOVATION
July 2024 Issue 1 'Toss Place' Innovates Offline Payments Market Customer-Centric Innovation Satisfied
Shopkeepers, Customers and VAN Agencies

#토스플레이스
#오프라인 결제 시장
#돌파형 혁신 전략
SPECIAL REPORT | MARKETING/SALES
December 2023 Issue 2 The 'Fifty Fifty debacle' shows the shadow of K-POP From Underdog to Controversy Group
K-POP’s Rising Sparks Hegemonic Conflict

#피프티 피프티
#K팝
#글로벌 시장성
#헤게모니 갈등
CASE STUDY | STRATEGY | AI/DT
June 2024 Issue 2 12 years of growth for edutech startup ‘Classting’ "Personalized Education Needs Technology"
AI Find a Solution to Save Public Education

#클래스팅
# 에듀테크
# 12년 성장기
# AI 개인화
BEST

CASE STUDY
April 2024 Issue 1 'Lies of P' Rewrites Korean Gaming History The underdog rebellion of the underdog in mobile gaming, and the lie of the console game sector.

#네오위즈 콘솔게임
#P의 거짓
#누적이용자 700만
#성공요인 분석
CASE STUDY
October 2023 Issue 1 CJ ENM's IP Ecosystem Expansion Strategy Excellent planning, interactive platforms, and top management
Building a 'global IP powerhouse' value chain

#CJ ENM
#IP 생태계 확장 시스템
#글로벌 IP 파워하우스 밸류체인
CASE STUDY
March 2024 Issue 1 Growth Strategy of Korea's Largest Animation OTT 'Laftel' Exploit the "paradox of competition" to create a 1020 taste sniping "animation otaku" shrine for all content in one place

#라프텔
#국내 최대 애니메이션 OTT
#성장 전략
CASE STUDY
January 2024 Issue 2 Pivot & Rebranding of Ilkang Lighting The Last Incandescent Bulb Manufacturer in Korea
Keeping The Essence and Heritage of Business

#일광전구
#헤리티지 전략
#피벗·리브랜딩 전략
BEST

SPECIAL REPORT | MARKETING/SALES
December 2023 Issue 2 Luxury branding strategy for 'Genesis' Not 'Dad's car', My first Premium Car
Increase 'Get-off feeling ' with youthful, playful marketing

#제네시스
#럭셔리 브랜딩 전략
#럭셔리 재해석
#포지셔닝
CASE STUDY
December 2023 Issue 1 The success of Samsung's Galaxy 3 notebook Sales Surge 2.5 Times Compared to Previous Model, Facing Shortages
Galaxy Ecosystem Connectivity and Collaboration Restore Prestige

#삼성전자
#갤럭시북3 성공요인
#생태계 연결성과 확장성
CASE STUDY | AI/DT
November 2023 Issue 2 Digital Transformation (DX) at GS Caltex Continuous sharing of DX achievements, including oil refining processes
Voluntary participation of members leading to widespread adoption across the entire value chain

#GS칼텍스
#디지털포메이션
#DX성공사례

1
2
3
4
5
6